The Fuggers of Augsburg: Pursuing Wealth and Honor Renaissance Germany

The book also covers the political, social, and cultural roles of the Fuggers: their patronage of Renaissance artists, the founding of the largest social housing project of its time, their support of Catholicism in a city that largely turned Protestant during the Reformation, and their rise from urban merchants to imperial counts and feudal lords. Häberlein argues that the Fuggers organized their social rise in a way that allowed them to be merchants and feudal landholders, burghers and noblemen at the same time. Their story therefore provides a window on social mobility, cultural patronage, religion, and values during the Renaissance and the Reformation.