the Edward Bernays Reader: From Propaganda to Engineering of Consent

, is the first comprehensive volume of the writings of this influential and controversial figure. In addition to featuring extended excerpts from and , this book also includes the full text of Bernays’ classic 1947 essay, “The Engineering of Consent,” on the application of scientific principles and practices to the task of getting people to support ideas and programs, as well as extensive selections of his other writings on subjects including education, war propaganda, and polling. Taken together, the material in this book offers the most complete look to date at the work of a man whose ideas are considered the single most important influence on modern propaganda, public relations, and spin.