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The Customer Profit Maxim: Putting the Bottom-line on Top
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The Customer Profit Maxim: Putting the Bottom-line on Top
Current price: $19.95
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The central message of this book is that the bottom-line should become top priority for decisions on marketing, sales and service investments. This will enable a sustainable business,
resulting in happier customers, happier employees and, last but not least, happier shareholders.
Collaboration between finance and commercial departments is key to this approach. This concise book offers:
• A balanced view on customer relations
• A unique model for customer segmentation
• Practical guidelines to improve collaboration between financial and commercial departments
• A seven step roadmap to realize customer profitability
• A methodology to align marketing, sales and service budgets, leading to long-term profitability
The authors combine extensive experience in the areas of commercial and financial customer relations. Wil Wurtz is a renowned CRM specialist in The Netherlands. Marcel Wiedenbrugge is an internationally active expert on credit management, service management and related software solutions.