The Complete Guide to Building Your Brand with Snapchat

Learn exactly what to do to build your brand by tapping into the 158 million people who use Snapchat every single day in this 140-page jam-packed guide! The Complete Guide to Building Your Brand with Snapchat provides step-by-step simple instructions for how to take advantage of one of the hottest forms of advertising in the marketplace. Topics include: • How to Navigate the Snapchat App • Why Snapchat Isn't as Shady as It Once Was • 3 Ways to Build Your Brand with Snapchat • How to Get Snap Ads Max Reach • How to Use Goal-Based Bidding • How to Use Snapchat Geofilters for Branding • How to Design Geofilters With & Without Photoshop • What to Do if Your "Asset Is Too Large" • How to Set Up a Geofilter Campaign • How to Ensure Your Geofilter Isn't Lame • Why Your Geofilter Should Be Exclusive • Why Planning Ahead is Critical • How to Avoid Over-Paying for Advertising • How to Save Money on Geofilters • How to Avoid Getting Rejected • Why You Need a Non-Traditional Call-To-Action • Why You Should Be Testing Different Styles • The Wrong Place to Add Text • How to Build Buzz Leading Up to an Event • How to Build Excitement at an Event • How to Use Streaks to Build Your Brand • How to Use Multiple Geofilters Simultaneously • How to Design Geofilter Puzzles • How to Create a Geofilter Battle • Celebrating Special Events with Geofilters • How to Create a Sneak Preview • How to Send Personal Messages In Bulk • How to Best Utilize Videos in Snapchat • Why You Should Be Using Spectacles • How to Check & Use Your Stats • How to Position Yourself as a Snapchat Guru • Tips, Tricks & How to Unlock Snapchat's "Special Edition" ...and more! This guide includes 12 sample geofilter campaigns and access to 15 exclusive video tutorials that show screenshots and examples for exactly how to create an advertising campaign. Included are suggested campaign ideas for the following 38 career types that can benefit by using Snapchat to build their brand: 1. ENTREPRENEURS 2. MARKETERS 3. PROMOTERS 4. SOCIAL MEDIA MANAGERS 5. PUBLIC RELATION SPECIALISTS 6. PHOTOGRAPHERS 7. DIRECTORS 8. ACTORS 9. TEACHERS 10. YOUTH PASTORS 11. COACHES 12. FITNESS INSTRUCTORS 13. MODELS 14. ARTISTS 15. MUSICIANS, BANDS & DJS 16. FASHION DESIGNERS 17. INTERIOR DESIGNERS 18. ARCHITECTS 19. RESTAURANTEURS 20. CHEFS 21. FOOD TRUCKS 22. SPA OWNERS 23. MASSAGE THERAPISTS 24. MANICURISTS 25. CHIROPRACTORS 26. CONSTRUCTION LABORERS 27. FUNDRAISERS 28. REALTORS 29. BOOKSTORE OWNER 30. LIBRARIANS 31. VETERINARIANS 32. LAWYERS 33. DENTISTS 34. WAITERS/WAITRESSES 35. AUTHORS 36. POLITICIANS 37. FUNERAL DIRECTORS 38. NON-PROFITS Designed with both beginners and experienced Snapchatters in mind, this guide will help you become a Snapchat expert and generate incredible buzz in your next advertising campaign! "Snapchat is changing the game with creative advertising, and this easy-to-read guide will get you up to speed within minutes." - Nicholas Marsden, PageOneLabs.com "Navigating the public relations profession takes time. The Complete Guide to Building Your Brand with Snapchat breaks it all down by offering simple directions and smart strategy tips for growing brand awareness and achieving revenue goals." - Mindy M. Galey, Purposeful PR