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The Communicating Company: Towards an Alternative Theory of Corporate Communication
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The Communicating Company: Towards an Alternative Theory of Corporate Communication
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Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.