The Business Leaders Essential Guide to Innovation: How generate ground-breaking ideas and bring them market

Innovation is so essential in business today and yet at the same time is so rarely properly applied or implemented. Most businesses are founded on the back of a great idea, a true piece of innovation or a realisation that something could be done differently or better. But innovation is a sequence of ideas and actions that will take you forwards into the future, not a one-off event. One of the prime reasons that businesses fail is because they run out of ideas or the energy to pursue them. They also often lack the discipline and process to put those ideas into practise. In , renowned business adviser, Stephen Dann sets out the methods, the tools, and the techniques to enable your business to create ground-breaking ideas and implement them. Whether you are a business owner, director, or entrepreneur, enables you to progress the right ideas with the greatest opportunity for your business, and to invest your time in developing new concepts and ideas that will give you a robust way forward. You discover: