The Author's Guide to Planning Book Events: Tips and Tools for Bookselling Success

"Carol is the perfect mix of what you look for in an event planner: she is knowledgeable, accessible, and attentive. She knows her audience as well as the resources at her command; shake (not stir) liberally with some outside-the-box thinking, and you have the makings for a near-perfect event."- , authors of and Writing a book requires technique and skill, but reaching and captivating an audience is another skill altogether-one that does not come naturally to most authors. In , award-winning author and accomplished book-event coordinator Carol Hoenig provides the know-how to show authors how to Hoenig has worked with hundreds of successful authors and book publicists and shares the best of her stories and theirs. She explains why nontraditional venue functions can be much more lucrative than traditional events at a local bookstore. And she provides step-by-step instructions for planning, organizing-and enjoying-publication and book-signing events. The result is a must-have resource for every author's bookshelf.