The Art & Science of the Persuasive Word: Marketing Secrets For High-Conversion Copywriting

Copywriting is the finely-tuned combination of art and science. It utilizes the written word to immediately capture the prospect's attention and drive them to action through the skill of persuasion. It's timely, intentional, and crucial for businesses to get right.You don't need to be a genius to write copy that converts. You just need to write good copy. Unfortunately, though, there is no margin of error when it comes to your sales copy. Simply, it either works, or it doesn't. If yours isn't working, let this book unpick why and guide you to success.The Art & Science of the Persuasive word will teach you the fundamentals for high-quality, high-conversion copywriting that transforms your leads into loyal customers. This book isn't about being out with the old and in with the new; it's about creating consistency. There are already proven methods out there that already work well in converting prospects. However, thanks to the ever-changing landscape and vast array of available channels, copywriting requires innovation and creativity over time to improve its effectiveness while retaining the fundamentals. Take inspiration from these techniques to write a smooth, easy-to-read, and persuasive marketing piece. Discover the most cherished secrets that copywriters and businesses use to get high conversions for their marketing endeavors. Learn how to talk to your audience on a personal level instead of speaking to many. If you're just getting started, struggling to convert or a business owner looking to understand the language of copywriting, this book will open your eyes to the various ways that copywriters all over the globe drive action using the persuasive word.Make a connection. Engage, inspire and convert with The Art & Science of the Persuasive Word.