Your business isn't broken. It's just not built to scale.
If you're still the most capable person in your company, you're the bottleneck.
The Apple Effect
gives you the playbook to fix that.
Built for founders, CEOs, and operators scaling service-based or trade businesses, this book delivers a proven blueprint for moving from burnout to momentum. Backed by the CORE Framework (Culture, Operational Excellence, Results and Accountability, and Expansion and Innovation),
gives you the exact tools used to grow companies from $1M to $50M and beyond.
Learn how to:
Create business systems that drive consistent results
Build leadership accountability across every department
Use KPI and OKR tools to drive performance
Eliminate decision fatigue with strategic execution
Develop high-performing teams that take ownership
Prepare for scale, exit, or expansion with clarity
Includes actionable dashboards, team scorecards, and a bonus Core Kit for implementation.
If you're ready to scale your business without burning out,
is your roadmap to operational excellence and growth that lasts.