The 50—60 Something Start-up Entrepreneur; How to Start and Run a Successful Small Business provides a concrete, step-by-step process that will show you exactly how to start and run your own small business.Inside you will learn: What product or service solution or system to offer based on your area of expertise, knowledge of a craft or buying into a business. How to establish your consulting fee or price structure that leads to a profitable business. How to create your product or service marketing strategy using a variety of marketing tactics. Uncover the secret to save time, save money and save human resources. Overcome feeling overwhelmed as a new business owner with tips, tools and techniques to support your new venture. Wigglesworth has taken the guess work out of what to do; where and how to begin as an entrepreneur from product, pricing and promotion to topics on the use of technology, understanding the sales process and how to overcome overwhelm.