The 50-60 Something Start-up Entrepreneur: How to Quickly Start and Run a Successful Small Business

Are you a corporate executive at risk of losing your job or a military officer being forced into leaving military service early because of your age? Look around you and you'll see highly qualified, long term employees in their 50's and 60's unexpectedly leaving the company who suddenly find themselves jobless. Losing your job at 50+ brings with it a host of major issues that can have a long-term impact on your lifestyle, your immediate family and financial well-being. Truth be told, not everyone in this age group will land on their feet and find a new job. If they do, they are likely to earn 75% of what they previously earned, and it can take 37 weeks and up to a year and a half to land a new job depending on the country you live in. It's time to be proactive and become a 50-60 Something Start-up Entrepreneur. The time to start a new business is BEFORE you leave your current job. If you were to lose your job today, would you find yourself experiencing one or many of the scenarios listed above? The simple truth is that you're most likely not in a financial position to retire just now and live the lifestyle you desire for the next 30-40 years of your life. By reading this book you will be given a concrete, step-by-step process that will show you exactly how to start and run your own small business using the entrepreneur path framework. Wigglesworth has taken the guess work out of what to do, where and how to begin as an entrepreneur from product to pricing and promotion to topics on the use of technology, understanding the sales process and how to overcome overwhelm.