Define and enhance natural texture and create piecey definition with 93% naturally derived* texture tonic. Cane sugar and salt work in harmony to help create naturally tousled texture and flexible hold, while leaving the hair touchable and infused with natural shine for an effortlessly "undone" look. The ingredient babassu helps create effortless texture.
*From plants, non-petroleum minerals or water
Define and enhance natural texture and create piecey definition with 93% naturally derived* texture tonic. Cane sugar and salt work in harmony to help create naturally tousled texture and flexible hold, while leaving the hair touchable and infused with natural shine for an effortlessly "undone" look. The ingredient babassu helps create effortless texture.
*From plants, non-petroleum minerals or water
Aveda Corporation is a Minnesota-based manufacturer, wholesaler, and retailer of plant, flower and mineral-based professional salon/spa services as well as personal care and life style products. Now a wholly owned subsidiary of the Estee Lauder Companies Inc., Aveda was founded in 1978 by Horst Rechelbacher. Horst created the company with a vision of replacing the chemicals used in most hair salons with products that are healthy to apply and consume-delivering products from Mother Nature, without manufacturing them at her expense.
