The following text field will produce suggestions that follow it as you type.

Technology Distribution Channels: Understanding and Managing Channels to Market
Technology Distribution Channels: Understanding and Managing Channels to Market

Technology Distribution Channels: Understanding and Managing Channels to Market

Current price: $64.99
Loading Inventory...
Get it at Barnes and Noble

Size: Paperback

Get it at Barnes and Noble
Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. As the only approved text book for the Global Technology Distribution Council's Accreditations, contains expert guidance for both the Certificate and the Diploma programs. Comprehensive and clear, provides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery.
Powered by Adeptmind