ST ULTR CREAMY CNCL 12B FAIR BEIGE. Benefits: Skincare-infused concealer from the #1 concealer brand!*. full-coverage, creamy formula with a natural, moisturizing matte finish + 12-hr wear. 24-hr hydration with prickly pear & cushion tape technology. reduces the look of wrinkles. works best on dry or mature skin. vegan, dermatologist tested & cruelty-free. Features: waterproof, 24-hr hydration, 12-hr crease-proof wear & dermatologist tested. 100% said it covers dark circles & blemishes**. 100% said skin looks smoother, not cakey & it feels hydrating & lightweight**. *Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Concealer by Brand, Dollar & Unit Sales, January-December 2024. **based on a consumer panel study of 33 subjects. Key Ingredients: hyaluronic acid: moisturizes for firmer, more supple-looking skin. prickly pear: intensely moisturizes. vegan squalane: reduces look of fine lines & wrinkles.