Nintendo launched its first console, the Nintendo Entertainment System™, in North America in 1985 and with it, introduced the popular Super Mario Bros.™ franchise. Mario™ has since gone on to star in many gaming adventures, becoming the pop-culture icon he is today. Along with his friends Luigi, Peach, Yoshi, and Toad, this classic video game hero has an enduring appeal for fans of all ages! For Ages: 3+WARNING: Choking Hazard; Small Parts. Not for children under 3 years old.