Study Advertising Creativity: The Ultimate Guide To Advertising:

In the predigital days, advertising agencies were ruled by swaggering creative directors who gorged on lavish client contracts and sometimes created campaigns that set the cultural agenda and captivated the public. A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. This book looks at advertising's "decade of delusion" and comes away from a skeptic. What went wrong? Just about everything.In the predigital days, advertising agencies were ruled by swaggering creative directors who gorged on lavish client contracts and sometimes created campaigns that set the cultural agenda and captivated the public. A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. This book looks at advertising's "decade of delusion" and comes away from a skeptic. What went wrong? Just about everything.