Studies on the behaviors of Internet users in Web 2.0 environment

Are you doing research about Web 2.0 services? This book can give you an insight into Web 2.0-related studies. The content will be good reference material for your research! Past studies concerning social cognitive theory, value-based theory, blogs, and social networking sites are deeply discussed. Implications for blog service providers and social networking sites as well as suggestions for future research are provided, too.