Facts101 is your complete guide to Strategic Marketing. In this book, you will learn topics such as Strategic Marketing Segmentation, Strategic Customer Relationship Management, Capabilities for Learning About Customers and Markets, and Market Targeting and Strategic Positioning plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.