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Strategic Management of Technological Innovation / Edition 5
Strategic Management of Technological Innovation / Edition 5 in Bloomington, MN
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Analyze. Formulate. Implement.
Melissa Schilling’s
Strategic Management of Technological Innovation,
5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Melissa Schilling’s
Strategic Management of Technological Innovation,
5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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