From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view marketing from their perspective. Learn the five stages in The Reader Journey. Identify where your blockages are and how to fix them. Optimize each stage to increase conversion. Boost sales by making the process frictionless. Build an army of passionate readers who do the selling for you. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.