Startup Culture: Your Superpower for Sustainable Growth

A great culture enables you to create an unassailable competitive advantage. It helps you to attract and keep your talent, create happiness in the workplace, increase your people's engagement with their work, drive high performance, and attract investors and customers alike. You improve your odds of growing a successful and sustainable business because your people are aligned with your vision, they know what to do without you telling them, and they move heaven and earth to make the impossible possible. Your startup's culture is more important than your funding, your products, or your marketing, because it underpins all those elements. It can't be left to chance. This is the book that will help you to develop the culture of resilience and adaptability your startup needs to thrive in an era of disruption and uncertainty.