3 out of 5 women agreed 90% naturally derived* multi-benefit blow dry spray reduced blow dry time by 50%**. Speed of light™ helps detangle hair while reducing breakage by 93%† and protects against thermal damage from blow-drying. Hair is left smooth, soft, static free-perfectly primed for styling. For all hair types and lengths.
*From plants, non-petroleum minerals or water
**Based on a 10-day consumer sensory study with 106 panelists
†Based on a repeat grooming study with brushing and blow drying
Naturally derived* lactic acid from sugar beets helps smooth and seals the cuticle allowing for enhanced fiber separation, increasing air flow around the fibers to help decrease dry time
A blend with coconut-derived conditioner reduces breakage from blow drying by 93%**
A blend with corn-derived humectant moisturizes hair to help protect against thermal damage from blow dryer heat
3 out of 5 women agreed 90% naturally derived* multi-benefit blow dry spray reduced blow dry time by 50%**. Speed of light™ helps detangle hair while reducing breakage by 93%† and protects against thermal damage from blow-drying. Hair is left smooth, soft, static free-perfectly primed for styling. For all hair types and lengths.
*From plants, non-petroleum minerals or water
**Based on a 10-day consumer sensory study with 106 panelists
†Based on a repeat grooming study with brushing and blow drying
Naturally derived* lactic acid from sugar beets helps smooth and seals the cuticle allowing for enhanced fiber separation, increasing air flow around the fibers to help decrease dry time
A blend with coconut-derived conditioner reduces breakage from blow drying by 93%**
A blend with corn-derived humectant moisturizes hair to help protect against thermal damage from blow dryer heat
Aveda Corporation is a Minnesota-based manufacturer, wholesaler, and retailer of plant, flower and mineral-based professional salon/spa services as well as personal care and life style products. Now a wholly owned subsidiary of the Estee Lauder Companies Inc., Aveda was founded in 1978 by Horst Rechelbacher. Horst created the company with a vision of replacing the chemicals used in most hair salons with products that are healthy to apply and consume-delivering products from Mother Nature, without manufacturing them at her expense.
