Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility Accelerating Relationships

Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, will show you ways to better reach and communicate with your customers.