Smart Talk: Public Relations Essentials All Pros Should Know

As a public relations professional, your craft isn't as straightforward as it may seem to those outside the PR industry. It's a career in which strategizing and storytelling, making quick connections and forecasting the future are vital for success.  Are you prepared for the world of public relations? In , PR veteran and multicultural marketing expert shares how public relations really works. She provides experience-based insight that bridges the gap between classroom and career, showing you how to avoid detrimental mistakes and excel from Day One. You'll learn about developing beneficial relationships, creating integrated communication strategies, planning targeted campaigns, and advising clients in their diversity and inclusion efforts. In public relations, missteps are easy but redemption can be difficult. is a candid guide to navigating this evolving industry and forging your own path toward an impactful, purposeful career.