Learn how to turn a product idea into a market success. You have an idea, now what? Learn the process to turn ideas into winning products. Follow the expert guidance to capitalize on your creativity. This real-world guide shows small business entrepreneurs the tools and techniques to make money from their ideas. The powerful methods show how to streamline development time and launch your product.You'll discover:* The roadmap from idea to market* Why products fail and why those succeed * How to perform market research* Where to find free market research sources* The methods and steps to plan product development* Understanding regulations and certifications such as UL, CSA, and CE* The need to perform a freedom to operate search* How to create product requirements* How to create a project plan* How to make your product marketable* How to get your product manufactured * How your customer thinks* The customer's buying process* How to position your product compared to the competition* How to set pricing for profit* How to create a marketing communications plan* How to launch a product into the market* How to use publicity when launching a product* How to get product reviews* Small Business considerations for a startup The material is clear and concise. There's no fluff, just straight to the point facts.