skinChemists is the award-winning, British skincare company. Our Best Selling, 5 star rated Anti-Ageing Day Moisturizer starts your daily skincare routine right, combining intense hydration with targeted wrinkle care to visibly smooth wrinkles and fine lines. This lightweight cream keeps skin feeling soft, plump, and gives you the confidence to face every day feeling great in your skin. Ideal for skincare lovers who believe great skin is the best thing you can wear, and want both anti-ageing and hydration benefits. Key ingredients include Hyaluronic Acid, which pulls moisture deep into the skin to keep it plump and hydrated all day and Gluconolactone (Pha), a gentle exfoliating acid that smooths skin texture and boosts hydration without causing irritation. Cleanse and apply your serum first. Take a small amount of moisturizer and warm it between your fingertips. Apply evenly over the face and neck in gentle upward strokes. Allow to absorb fully before applying makeup or Spf. Use every morning (and in the evening if a day-and-night formula) for best results. Suitable for normal to dry skin, it helps target concerns including dryness, fine lines, wrinkles, and is best used morning. Keep out of reach of children. For external use only. If contact with the eyes occurs, rinse with water immediately. We recommend carrying out a patch test before application. Individual results will vary. This is a cosmetic product.