SIMONMILLER's Molded Heart Bag showcases an abstract heart shape with interchangeable straps that let you switch up the look. SIMONMILLER's Molded Heart Bag showcases an abstract heart shape with interchangeable straps that let you switch up the look. SIMONMILLER is a Los Angeles-based lifestyle brand encapsulating a playful take on classic luxury. Featuring ready-to-wear, footwear, bags, and jewelry, each piece epitomizes the vibrant and mod lifestyle of their CEO and Creative Director, Chelsea Hansford.