the blind barber shave cream is a rich, warm, protective lather that acts as a cushion between your razor blade and your skin to prevent irritation and razor burn, leaving the skin exceptionally smooth and moisturized. the skin is softened and beard is lifted for a close and comfortable shave. after daily cleansing and/or showering, apply a thin layer over wet skin and beard. shave and rinse well. repeat as ofter as necessary (think dates, in-laws, work, etc.). parabens, sulfates, or artificial dyes, never. handsome. always.3.2oz