According to Chris York, creating a work culture that demands excellence is simple in concept, yet challenging in practice. Why do some organizations fail to realize their true potential? The only acceptable outcome of their actions and efforts should be excellence.Dive into Chris York’s approach with Set the Standard, a resource for business leaders and professionals hoping to learn how to execute excellence on a daily basis and build something most doubt possible. The strategies within Set the Standard are those that transformed two local hospitals into nationally recognized organizations, and can transform any company of into an environment of intentional effort and action.