Secrets of Selling Services: Everything You Need to Sell What Your Customer Can't See--from Pitch Close

Stephan Schiffman--the acclaimed author of and other top-selling sales books--applies his proven strategies to help you get the edge in one of the most challenging but potentially rewarding categories in the sales game. In , Schiffman teaches you how to: Schiffman arms you with winning ways to price, position, and present business services as products that solve problems--thereby overcoming buyer resistance to committing to products that they cannot see or touch. Whether the product is accounting, legal advice, IT services, sales training, or any other service, you'll learn how to sell more of it in the .