It takes more than good social skills to get what you want from your child's teacher, your hairdresser, mechanic, hotel reservation agent and more. Encounters that were once simple are now like mini-excursions to a foreign land. Say The Magic Word is your passport to mastering these daily encounters. You'll find the most effective way to get what you want and need--and know what not to say and do. The insights and information come directly from the pros, people who have spent years in their particular line of work--and their advice is entertaining and unnervingly candid.