Rouge Dior, the Dior makeup icon, reveals a wide range of shades in three finishes. The longwear lipstick offers 24 hours of comfort¹ thanks to a hydrating formula infused with floral lip care and a texture that leaves lips feeling soft. Rouge Dior lipstick is available in 3 couture finishes: - NEW The veil finish offers a veil of matte color with a blurring and smoothing effect. Its intensity is buildable for limitless makeup looks. The first swipe produces a light veil of color, intensifying with each application for a deeper result. - The velvet finish is an intense and luminous matte lipstick with a soft, sensorial quality and a barely-there feel. Leaves lips visibly plumped and smoothed for 8 hours.² - The satin finish enhances lips with a high-coverage luminous finish. Its creamy texture plumps the look of lips for 12 hours.² A true couture accessory with the signature Dior style, the Rouge Dior lipstick case features the iconic Dior cannage pattern and a silver-colored CD band. Its magnetic lid clips on and off in one simple step. ¹ Self-rating by at least 31 subjects. ² Instrumental test on at least 31 subjects.