Using the simple visual analogy of "moving rocks" and "pushing sand" the author creates a model that helps business owners, executives, and entrepreneurs understand the connection between strategy and execution while giving guidance on what to do about it. It's easy to follow, compelling, and very practical. Better yet, readers won't get caught up in case studies or examples that are interesting but not applicable to their situation.Rock & Sand takes business strategy and execution down to it's essence and links them together. The "Rock and Sand" model challenges the "myth" of strategic complexity and simplifies its execution, paving the way to business growth. It's a book that is long overdue.