This book is a summary of lessons learned while building several dozen of mobile applications and working with various big and small companies on mobile strategy.The book stresses the highest quality of user experience (UX) and beautiful User Interface Design (UI) as well as importance of social networking features in your strategy.You should read this book if you are an entrepreneur trying to build a mobile product, an executive outlying the mobile road-map for your corporation. It should be also a good read for a developer, or software project manager improving user experience in your mobile product, or a marketing person working for the mobile industry.