Retail Information Systems Based on SAP Products / Edition 1

Concentration tendencies, globalization, increasing cost pressure and well-informed customers all make up the hard competition faced by toda y's businesses. The "right" products, a successful market image, a str ong positioning between suppliers and customers, efficient logistics a nd optimum organization structures contribute to a company's survival. Achieving this goal requires flexible information and communication s ystems that are fully adaptable to the specific situation. Modern reta il information systems are not bound by organization borders but suppo rt both business partner cooperation and electronic commerce. This boo k presents the architecture of retail information systems, as well as the functions of SAP Retail, and in so doing links modern retail manag ement with the implementation strategies based on innovative software systems.