Reputation Management: The Key to Successful Public Relations and Corporate Communication / Edition 3

This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors-and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their 25 contributors, including Lynn Appelbaum, The City College of New York; Gail S. Belmuth, International Flavors & Fragrances, Inc.; Kenneth P. Berkowitz, Healthcare Marketing and Communications Council; Roberta Bowman, Duke Energy Carolinas (formerly, Duke Power); Sandra Boyette, Wake Forest University; Andrea Coville and Ray Thomas, Brodeur; Lou Capozzi, Publicis; Steve Doyal, Hallmark; Anthony P. Ewing, Logos Consulting Group; Ed Ingle,Microsoft Corporation; James E. Lukaszewski, The Lukaszewski Group; Tim McMahon, McMahon Marketing; and Judy Voss, the Public Relations Society of America. John Doorley, is academic director and clinical assistant professor of the M.S. in Public Relations and Corporate Communication program at New York University Helio Fred Garcia is an adjunct professor of management in the Executive MBA program of New York University's Stern School of Business