From the beloved brand Reformation comes the Cyra Midi Dress, complete with a stretchy fitted bodice and a full, crinkled skirt. From the beloved brand Reformation comes the Cyra Midi Dress, complete with a stretchy fitted bodice and a full, crinkled skirt. Founded in 2009, Reformation is a revolutionary lifestyle brand combining stylish, vintage-inspired designs with sustainable practices. With each limited-edition collection, the LA-based brand empowers individuals who want to look beautiful and live sustainably.