The Reformation Bex Jeans feature a flattering high rise and an elongating wide-leg silhouette. The Reformation Bex Jeans feature a flattering high rise and an elongating wide-leg silhouette. Founded in 2009, Reformation is a revolutionary lifestyle brand combining stylish, vintage-inspired designs with sustainable practices. With each limited-edition collection, the LA-based brand empowers individuals who want to look beautiful and live sustainably.