Real Estate Rescue: How America Leaves Billions Behind Residential and to Maximize Your Home's Value (Buying Selling Homes, Staging a Home Sell)

“Tracy has nailed all the critical check-offs for successful buying or selling. It's a game changer for our industry." — , founder/CEO of The Agency Because most people only enter the real estate market once a decade or less, few really know how it works. The housing market elicits a lot of emotions, from excitement to anxiety. Oftentimes, this blinds us to the realities of how the market actually works. Tracy McLaughlin is here to help. From those buying their first home to sellers with some experience, this book is packed with essential advice. In nearly all real estate sales, buyers and sellers leave behind thousands―or even hundreds of thousands to millions of dollars―on the table. As frightening as this reality is, it continually happens because one simple decision, among the countless made during the entire process, can greatly impact the outcome of the transaction. Buyers and sellers have greater access to information and even the ability to direct the sales process, but most people still lack a key aspect: expertise. By presenting an inside view on sales, McLaughlin provides a guide for optimizing the sale and purchase of homes.