Scott and Sally Tulloch launched their natural, hand-made muesli company - Farmer Jo - in 2010 from their family home. They began making natural product by hand in their kitchen and taking it to Farmers Markets. Ten years later, they have achieved a multi-million-dollar turnover, distribute nation-wide, and export globally.Their story, told in Scott's raw `no bullshit, get real' voice, this is the book you need to launch your business and break free.Scott explains:¿ Why your mind is your most powerful tool¿ Generating business ideas¿ The importance of lifestyle, wellbeing, and confidence¿ Taking a risk¿ Managing fear¿ Why failure is good¿ Thinking big, exporting globally (even for small business)¿ Challenging and changing your chosen market¿ Giving back by mentoring othersThe book is written by Scott together with his friend Gerry O'Sullivan. After a career in business, Gerry reinvented himself as an author. His best-selling novel `Gangsters of Shanghai' is currently optioned for development as a major international TV series.