Purple Shampoo Bar for Blonde, Highlighted & White Hair

What it is: A color-safe, sulfate-free, purple-toning shampoo that neutralizes brassiness, boosts shine and hydration, builds bonds, and strengthens hair.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Color Safe
- Damage/Split Ends/Breakage
- Brassiness

Key Benefits:
- Tones down brassiness and yellow tones
- Repairs bonds and strengthens hair from the inside
- Boosts gloss and shine and tames flyaways

Highlighted Ingredients:
- Ultraviolet Pigments: Neutralize yellow and brassy tones for more brightness and shine.
- Vegan Keratin and Plant-Derived Hemisqualane: Shown to boost shine and color, reduce frizz, and improve thermal protection.
- Bond Builder: Strengthens hair from the inside and reduces breakage.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: One bar is equal to two bottles of 8.4 oz liquid shampoo. This innovative, sulfate-free purple shampoo is powered by Superzero's 360 Triflex Complex and activates directly on your hair for a luxurious lather and maximum potency and care. Achieve your brightest, healthiest blonde or white while improving hair hydration, smoothness, bounce, gloss, and shine with vegan keratin, hemisqualane, triolein, a bond builder, and ultraviolet pigments. Treat your hair to exceptional daily care with clean, planet-friendly ingredients and zero plastics or microplastics.

Fragrance Description: Fragrance-free/no synthetic fragrance

Clean & Planet Aware
Our ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.