Pure Volume Shampoo

What it is: A lightweight, sulfate-free shampoo that enhances volume and restores movement to flat, fine, and color-treated hair.

Hair Type: Straight

Hair Texture: Fine

Hair Concerns:
- Oiliness
- Volumizing
- Color Safe

Key Benefits:
- Deeply cleanses to remove build-up
- Adds volume, movement, fullness, and structure
- Extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle

Formulation: Liquid

Highlighted Ingredients:
- Wheat Protein: Adds volume to hair.
- Eucalyptus Leaf Extract: Supports hair follicles for optimal growth.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This formula includes a signature aromatherapy blend of pink grapefruit, wild rose, and cedarwood and a patented Antifade Complex® to protect color vibrancy. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.