Hair textures 1A–1C (straight), 2A–2C (wavy), and 3A–3C (curly)
Safe for color-treated hair
95% naturally derived***
Vegan
Approved by Cruelty Free International
Botanical volumizing blend
The botanical volumizing blend is the hero ingredient complex in Pure Abundance™ Volumizing Shampoo. It plumps strands from root to tip. The blend is made with amaranth seed extract sourced from a partner committed to community-based philanthropy programs.
Amaranth seed extract is a first in Aveda hair care. It is distilled to the size of a peptide so it can penetrate each strand. The peptide-sized extract plumps strands evenly from root to tip, reduces surface friction between strands, and creates enhanced volume with natural movement.
Volumizing shampoo for fine hair.
4X more voluminous hair*
3X shinier hair**
Reduces breakage by 85%**
Hair types: fine
Hair textures 1A–1C (straight), 2A–2C (wavy), and 3A–3C (curly)
Safe for color-treated hair
95% naturally derived***
Vegan
Approved by Cruelty Free International
Botanical volumizing blend
The botanical volumizing blend is the hero ingredient complex in Pure Abundance™ Volumizing Shampoo. It plumps strands from root to tip. The blend is made with amaranth seed extract sourced from a partner committed to community-based philanthropy programs.
Amaranth seed extract is a first in Aveda hair care. It is distilled to the size of a peptide so it can penetrate each strand. The peptide-sized extract plumps strands evenly from root to tip, reduces surface friction between strands, and creates enhanced volume with natural movement.
Aveda Corporation is a Minnesota-based manufacturer, wholesaler, and retailer of plant, flower and mineral-based professional salon/spa services as well as personal care and life style products. Now a wholly owned subsidiary of the Estee Lauder Companies Inc., Aveda was founded in 1978 by Horst Rechelbacher. Horst created the company with a vision of replacing the chemicals used in most hair salons with products that are healthy to apply and consume-delivering products from Mother Nature, without manufacturing them at her expense.
