Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactics to recruit volunteers, find foster families, and increase adoptions. Get practical advice, along with creative ideas, inspirational case studies, and examples of real press releases that will help you plan and implement your own publicity campaign. Publicity doesn't have to be complicated, expensive or scary. Even if you're a bit shy or introverted, using just a few simple publicity tactics, you can spread the word about the great things you're doing to help the animals!Susan Daffron is also the author of the popular fund-raising book for animal shelters and rescues, "Funds to the Rescue."