Public Relations for Schools: A Resource Guide Principals (PB)

Lunblad (Louisburg High School, Kansas) and Stewart (Kansas State U.) provide advice to principals and other school leaders on how to conduct public relations. They describe methods of obtaining feedback about school satisfaction, including opinion polls, advisory committees, forums, and conferences. They then look at a range of printed publications for promoting the school's image and consider media opportunities and ways of involving the public in fundraising. Finally, they examine the evaluation and assessment of public relations programs. Annotation ©2004 Book News, Inc., Portland, OR