This book is a collectors item! It covers topics from arbitration, asset protecting, cease and desist letters, templates, and more. It's a solid foundation if one is clueless as where to start. This technology inside of this book equips one with the right knowledge to apply for the right situations. If your interest is protecting the brand [unregistered trademarks] then this is a good complimentary read to have, converse about at the dinner table, gift to students, parents, kids and academia circles. Empower yourself and establish a private trust ministry and utilize this vehicle to protect your mark within the mark[et]