Proceedings of the 2013 Business Research Consortium Conference Volume 2

The Business Research Consortium (BRC) of Western New York was founded in 2006. The BRC hosts an annual conference and publishes the proceedings of this conference. The BRC also hosts a working papers series to encourage collaboration in research across member colleges and schools of business. For more information on the BRC, please visit its website at http://www.businessresearchconsortium.org