Pricing with Confidence: Ten Rules for Increasing Profits and Staying Ahead of Inflation

As you read this, inflation is steadily and (not so) slowly eating into your profit margins. Simultaneously, your sales teams are using discounts and rebates as crutches to help them close sales, even as this habit threatens the profitability of your business. In the newly revised second edition of , world-renowned pricing consultants and thought leaders Reed K. Holden and Jeet Mukherjee deliver a compelling argument against the conventional view that there is a tension between revenue growth and profit growth. In the book, you’ll learn how your firm can enjoy both even as it stays ahead of inflation. The authors also explore: A can’t-miss update to one of the most valuable pricing resources on the market today, belongs in the libraries of pricing managers, executives, founders, entrepreneurs, independent professionals, and anyone else expected to help their organization grow revenues while simultaneously improving margins.