Pricing for Profit: How to Command Higher Prices for Your Products and Services

The low price that small businesses feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. shows businesspeople how to break out of the stranglehold of industry pricing and earn compensation that matches the true value of the product or service being offered. In this book, you will learn how to: Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, is a must-read for businesspeople who want to generate more unit sales, close more sales overall at higher prices—and make more of the money they deserve with less unnecessary effort.