Presenting Data: How to Communicate Your Message Effectively / Edition 1

Poor presentation of data is everywhere; basic principles are forgotten or ignored. As a result, audiences are presented with confusing tables and charts that do not make immediate sense. This book is intended to be read by all who present data in any form. The author, a chartered statistician who has run many courses on the subject of data presentation, presents numerous examples alongside an explanation of how improvements can be made and basic principles to adopt. He advocates following four key ‘C’ words in all messages: Clear, Concise, Correct and Consistent. Following the principles in the book will lead to clearer, simpler and easier to understand messages which can then be assimilated faster. Anyone from student to researcher, journalist to policy adviser, charity worker to government statistician, will benefit from reading this book. More importantly, it will also benefit the recipients of the presented data. , UK Statistics Authority , Chief Media Adviser, Office for National Statistics, UK , Principal Statistician, Industrial Statistics Research Unit, School of Mathematics and Statistics, Newcastle University, UK