Powerful Principles for Presenters: Tips Public Speakers Using Proven Communication Techniques from Commercials, Television, and Film Professionals

Powerful Principles for Presenters is the textbook used at New York University and Cornell University in Batt Johnson’s public speaking class. It features proven communication techniques from commercials, television, and film professionals and explains their effective use for anyone. This helps you lose any self-consciousness, gain confidence, and deliver your message with as much power as politicians, actors, broadcasters, high profile business executives, and other public speakers seen in the media. When you can speak well you make your points clearly and effectively, convince and motivate others to action, and gain the competitive edge. This information is offered for the first time in one easy-to-read reference book for busy individuals without time to read a large volume the day before an important speech or presentation. This book is interactive—it identifies common problems for public speakers and offers immediate solutions. Each chapter has a workbook section to help you improve your skills, identify action steps, and measure your results. When you apply these simple, proven tips and techniques you will become a more powerful communicator delivering speeches that roar. "The style of Batt Johnson's book makes me feel that I am working directly with a coach." (Dr. Carol Robbins, Cornell University) Author Biography: Batt Johnson is a communications consultant, media coach, award winning actor, and veteran broadcaster. He appears in television commercials and corporate films for Fortune 500 companies and teaches public speaking at New York University and Cornell University, and acting at The Weist-Barron School of Television.